Welcoming Everyone

There is nothing better than making the world a more inclusive place for everyone. That’s why Barefoot has dedicated ourselves to building up and supporting members of the LGBTQ community.

An Ally to the
Community Since 1988

Over thirty years ago, we set out to make wine for everyone, extending our values of inclusivity and positivity to wine lovers everywhere — no matter who they are or who they love. Hashtag #onestride to show your support to the LGBTQ community.

History of Our Support

1988

Barefoot makes its first donation to LGBTQ charities by supporting the Golden Gate Business Association of San Francisco.

1990

Barefoot hires openly gay Randy Arnold as the brand’s first “Barefooter,” and he continues to bring Barefoot’s support to the LGBTQ community.

2005

Barefoot created a partnership with InterPride, a global association for Pride organizations from across the planet.

2008

Showing support for LGBTQ military members and their families, Barefoot begins a partnership with OutServe – SLDN, the association for actively serving LGBTQ military personnel and veterans.

2008

To celebrate marriage equality in California, Barefoot donates $500 to every LGBTQ community centre in the state.

2009

Barefoot expands its presence through Twitter with Jerime as @GayWineGuy and celebrates the right to marry with the Giant Barefoot Bubbly wedding cake and slide at San Francisco’s 2009 Pride Festival.

2010

Barefoot scores a perfect 100 on the Human Rights Campaign’s Corporate Equality Index, a score which it has maintained ever since.

2010

Barefoot direct-to-consumer team completes over 100 Pride events across the United States and Canada.

2012

GLAAD and McCann Worldgroup present Barefoot with the 2012 AdColor Awards “Advocate Award”.

2013

Barefoot celebrates the first ever World Pride in North America (Toronto) by being the official Wine and Bubbly sponsor.

2016

To celebrate the 2015 Marriage Recognition Act, Barefoot Ambassador Randy Arnold and other members of the LGBTQ community tell their stories to the Huffington Post.

2017

Named to the Human Rights Campaign’s “Best Places to Work” list as part of their Corporate Equality Index.

Committed to Keep Marching

Barefoot is committed to the cause of equal rights for everyone. That’s why we sponsor and appear at local Pride events, festivals, and parades throughout the year.